Many farm manager systems run their own farms and invest in other farms in the US, Canada and Australia. That means if you work with them you are sharing your data with a competitor.
We do not invest in farms and we do not own a farm. In other words, we are not in a conflicted situation. Our goal is to make you successful. That is why we are growing so fast.
Bottom line: Make sure you ask if the company or the principals are owners/investors in other farms and have a conflict. Most do.